Why your e-shop should use visual search?
Visual search is becoming increasingly popular in e-commerce stores, as it allows customers to easily find the products they want by simply uploading a picture or taking a photo with their phone. With visual search, users can find similar products to the one they’re interested in, as well as discover new products they might not have found otherwise. Here are some reasons why e-commerce stores should incorporate visual search into their websites:
- Increased conversion rates: Visual search can lead to higher conversion rates for e-commerce stores. When customers are able to find what they’re looking for quickly and easily, they’re more likely to make a purchase. In fact, studies have shown that visual search can increase conversion rates by up to 30%.
- Improved customer experience: Visual search provides an improved customer experience by making the shopping process more convenient and efficient. Customers don’t have to spend time searching through product pages or scrolling through endless lists of items – they can simply upload an image and find what they’re looking for in seconds.
- Better search accuracy: Traditional keyword-based search can be frustrating for customers when they can’t find what they’re looking for, especially if the product they have in mind is difficult to describe. Visual search solves this problem by allowing users to search for products based on their visual characteristics. This leads to more accurate search results and better customer satisfaction.
- Competitive advantage: As more e-commerce stores adopt visual search technology, those who don’t will fall behind. Incorporating visual search into your e-commerce store can give you a competitive advantage by providing a unique and innovative shopping experience for your customers.
- Cross-selling and upselling opportunities: Visual search can also be used as a tool for cross-selling and upselling. When customers find a product they like, they can use visual search to find similar products or accessories, leading to additional purchases and increased revenue for the store.
In conclusion, visual search is a valuable addition to any e-commerce store looking to improve the customer experience and increase conversion rates. With its ability to provide accurate search results, convenience, and competitive advantage, visual search is quickly becoming a must-have technology for e-commerce stores.
Want to try it in your store? Contact us
Getting maximum of the similar recommendation feature
How to get maximum of the similar recommendation feature in your online store?
Usually similar recommendations are based on the product category, collection, and other ways, such as “other people also bought”. However, this is limited approach, as you quite never know, what your customer is actually looking for. Instead, let your online store customers decide, what they are interested in! With visual recommendations, e-shoppers are able to look for visually similar products in your store. Simply, every single picture in your store may act as a search picture to search for the similar items. Check the video below how it works and give it a try at www.sviestuvai.lt
Want to learn more? Book a demo
How to find your dream furniture?
Thinking about new furniture? Or maybe you have a picture of your dream interior? Upload it to Deinavos Baldai website at shorturl.at/dwLQS and GetSnap’s visual search solution will suggest visually most similar products to choose from.
Visual search is a great tool for furniture retailers, as it allows to search not only for certain products, but also could be a way for inspiration using virtual design projects. You may like something that does not exist in real world, but you could try find something really visually similar. Lastly, you may discover some products which you may have not considered before. All thanks to new approach to search.
Want to offer similar experience for your customers and boost sales of your e-store? Book a free demo.
Sviestuvai.lt – leading lighting retailer implements visual search
The one of biggest lighting retailers in Lithuania, UAB Ardena, has implemented visual search functionality in their e-store www.sviestuvai.lt
According to Ardena’s representative, Ivona Litvinovič: “We are happy to introduce innovative solutions which do not only help our customers to find the desired products easier and faster using visual search, but also benefit our business.”
Visual search is a tool that allows faster product discovery which increases CTR, decreases product search time and increases sales. On top of that, it increases competitive advantages and customer satisfaction, as this unique solution is really comfortable and enjoyable to use.
Want to learn more how visual search could help your business and implement visual search in your store? Get in touch for a free consultation.